This has been a productive first week. I’ve been able to organize my digital archives to include all the work I’ve produced in the program to date. When I first began studying for my Masters in professional writing, I set up an academic e-portfolio so that I could continue to build a defined collection of my work.
Now that I have had an opportunity to view many examples of professional writing portfolios, I realize there’s a tremendous range of styles, layout, structure and content that needs to come together to create an effective and appealing presentation to the audience. I think that is indeed the focus of our pursuit throughout the portfolio course. That is, to determine to whom we wish to target as our audience and then to craft our online presence so that it accurately portrays who we are, exhibits our best work and ultimately reaches our intended audience.
Earlier in the program I created a marketing website for myself (which I will showcase later), as well as a personal grammar blog. For the purposes of this exercise, I have decided to present my reflections in our portfolio research in this separate blog. Up to this point, I have always used Dropbox and SharePoint as my digital archive managers. I believe there are useful features in each, but I thought I would expand further to try Google Drive. I’ve been able to transfer all my SharePoint files to Google Drive and I see that I can provide URL links to each document as well. I arranged all the files in separate folders so I can easily identify to what course they refer.
I do realize that our portfolios will be a work in progress and we must take a disciplined approach to their design and maintenance. What I notice for my own preferences is that I want to be able to have an uncluttered yet creatively designed and visually stimulating platform. I’d like to offer simple and clear navigation tools. And above all, I want to be able to make a connection with my desired audience. I’m not looking to appeal to everyone but certainly want to present an authentic and professional image.