Much about public relations is focused on promotion, creating an emotional appeal, or matching an audience’s need with a product or idea. The format for communication can vary from digital media, television, radio or print. What remains constant is the goal of resonating with the audience and building on the relationship between communicator and recipient.

In collaboration with my student partner, Lisa Jahn, I created a media kit that promotes a new product designed to alleviate the equine headshaking syndrome.